About us
easyGroup is the private investment vehicle of Stelios the creator and owner of the easy family of brands.
The history of easy began in 1994 when Stelios visited the United States and developed the idea of a diversified family of brands under the over-arching easy prefix. He knew that launching an airline would generate massive awareness and provide a platform for realising his dreams.
Then in 1995 Stelios registered the name easyJet and developed a visual identity based on conjoining the easy prefix with a capitalised noun to describe the product or service on offer.
In 2000 Stelios floated easyJet on the London Stock Exchange in order to fund growth but he and his family have remained the largest shareholders with a c 15% stake.
Stelios successfully campaigned to set a dividend policy that now distributes half of annual profits by way of dividends to all shareholders. For more information see www.easyJet.com.
The easy business
Another strategic decision made during the IPO process was that Stelios decided to retain ownership of the ‘easy’ brand, (including easyJet) in his private investment vehicle, easyGroup, based in Monaco and London.
As a result easyGroup now enjoys a steady and predictable income from licensing the easy brand to many businesses including the airline in return for a royalty based on their turnover (not profits).
The easy brand has been extended and licensed to many other sectors – all dedicated to offering consumers more value for less. These include: easyHotel, which was also floated on the London Stock Exchange in 2014, easyBus, easyCar, easyVan, easyProperty, easyOffice, easyFoodstore, easyCoffee, easyGym and many more, all of which contribute to easyGroup’s royalty income stream.
Stelios continues to look for carefully selected partners with whom to extend the brand further. With every additional business brand partner, each further business activity and new geographical market into which the easy mark is extended, the equity in the easy brand is strengthened. easyGroup now owns more than 1000 registered trademarks within the easy family of brands all over the world and takes its protection from unauthorised use very seriously.